For the crew
Memories you'll talk about all year
Good vibes, great people, and the best send-off to summer in the 585.
GOOD LIFE END OF SUMMER CARNIVAL
Sept 6, 2026 · Rochester, NY
Rochester's Biggest End of Summer Celebration
Bringing together Rochester's cannabis lifestyle community, local businesses, and national brands for an unforgettable day of entertainment, food, games, music, and culture.
- When
- Sunday, September 6, 2026 · 3pm – 10pm
- Where
- Rochester Beer Park · Rochester, NY
Countdown to the carnival
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Live music · 30+ vendors · 21+ event
Proudly partnered with
13 WHAM NEWS ★SKYWORLD ★PAX ★MATTER ★BISON BOTANICS ★WYLD ★AKRON BLOOM ★WOODSTOCK ★FLWR CITY ★JAUNTY ★ROLLING GREEN ★DANK BY DEFINITION ★REVERT CANNABIS ★NO WAVE ★CANNABALS ★REC ROOTS ★ELEMENT CULTIVATION ★UMAMII ★FRIOS ★HIGH PEAKS ★GRON ★NANTICOKE ★MFNY ★STA EXOTICS ★RUBY FARMS ★BLOOM ROC ★LEFT COAST CANNABIS ★AYRLOOM ★IN THE PINES ★1 OFF ★ITHACA ORGANICS ★13 WHAM NEWS ★SKYWORLD ★PAX ★MATTER ★BISON BOTANICS ★WYLD ★AKRON BLOOM ★WOODSTOCK ★FLWR CITY ★JAUNTY ★ROLLING GREEN ★DANK BY DEFINITION ★REVERT CANNABIS ★NO WAVE ★CANNABALS ★REC ROOTS ★ELEMENT CULTIVATION ★UMAMII ★FRIOS ★HIGH PEAKS ★GRON ★NANTICOKE ★MFNY ★STA EXOTICS ★RUBY FARMS ★BLOOM ROC ★LEFT COAST CANNABIS ★AYRLOOM ★IN THE PINES ★1 OFF ★ITHACA ORGANICS ★
About the event
One community. One carnival. One opportunity.
Presented by Good Life Collective — one of New York's fastest-growing cannabis lifestyle communities — the End of Summer Carnival is a 21+ celebration redefining cannabis culture through community-driven experiences.
From carnival games and food vendors to live entertainment, local makers, giveaways, and unforgettable brand activations — it's the send-off summer deserves, built on culture, connection, and community.
12K+
Collective community
1,500+
Expected attendees
13
Sponsor / vendor slots total
21+
Adult lifestyle event
Event highlightsEight ways the day
Eight ways the day
comes alive.
Built for the culture. Designed for the community. Engineered to be the loudest, warmest welcome of the year.
Community Vibe
Rochester's cannabis lifestyle community out in full force — 21+ all day.
Carnival Games
Classic games of skill — ring toss, dunk tank, and prize wheels.
Live Entertainment
All-day mainstage with local bands, DJs, and headlining acts.
Food Vendors
Its great food drinks sweet treats and so much more
Community Resources
Nonprofits, health screenings, and resource fairs connecting neighbors.
Giveaways
Hourly prize drops, swag bags, and grand prize raffles for attendees.
Local Businesses
Shop Rochester makers, artisans, and small business pop-ups.
Brand Activations
Immersive experiences from sponsors — interactive, sharable, fun.
Why attend
Six reasons your whole crew will be there.
For neighbors
Shop, eat, support local
Every dollar you spend keeps Rochester businesses thriving long after Labor Day.
For the culture
A mainstage that hits
Local talent and headliners trading sets from noon until the last encore.
For the foodies
Desserts, drinks & ice cream
Indulge your sweet tooth with treats, beverages, and frozen delights from local vendors.
For the fun-seekers
Win something. Win everything.
Carnival games, hourly giveaways, and a grand-prize raffle worth showing up for.
For the city
One night Rochester remembers
Food, friends, and festival energy — a love letter to summer in the 585.
Free Entry · 21+
RSVP on EventHiAdmission is free. Just RSVP.
Zero cost, zero excuses. RSVP to lock in your spot, get lineup drops first, and help us plan the vibes. Valid 21+ ID required at the gate.
Free Admission
General Admission
FREE
All-day access to the carnival, mainstage, vendors, and brand activations. 21+ with valid ID.
- All-day entry (21+)
- Live music & mainstage
- All carnival games
- Vendor & activation access
Sponsorship
Partner with one of NY's fastest-growing cannabis lifestyle communities.
Only 13 sponsor / vendor slots across four tiers. Sponsors are vendors — your package includes booth space. Connect your brand to 12,000+ engaged Collective Direct community members and the 1,500+ attendees joining us at Rochester Beer Park on September 6.
Tier 01 · 1 available
Presenting Sponsor
$3,000
- Rolling Contest Sponsor
- Welcome Bag Sponsor
- Prime 10x10 activation
- Dedicated email feature
- Dedicated SMS feature
- Dedicated social media spotlight
Tier 02 · 3 available
Platinum Partner
$2,000
- Rolling Contest Sponsor
- Prime 10x10 activation
- Premium logo placement
- Sponsor board placement
- Email & social mention
Tier 03 · 4 available
Gold Partner
$1,500
- Premium 10x10 activation
- Welcome Bag OR Games sponsor
- Banner placement
- Sponsor mentions
Tier 04 · 5 available
Silver Partner
$1,000
- Select 10x10 activation
- Community sponsor
- Banner / sponsor board placement
*Status of sponsorship availability may vary. Lock in your tier before they're gone.
Sponsor inquiry
Let's build something Rochester remembers.
Tell us a little about your brand and what you're hoping to achieve. Our partnerships team will follow up with a custom proposal.
lnowlin@goodlifeweed.com
(585) 752-0864
Vendor application
Bring your business to the heart of Rochester.
Sponsors and vendors are the same here — your package includes activation space. Makers, artisans, retail pop-ups, and lifestyle brands are welcome. Food vendors: desserts, drinks, and ice cream only (no main dishes — we have that covered). Submit your application below and our team will be in touch.
Community impact
Volunteer with us Built by Rochester. For Rochester.
The Good Life Collective End of Summer Carnival isn't just a party — it's a force multiplier for the people, businesses, and nonprofits that make this city home.
12,000+
Collective Direct community members
1,500+
Expected attendees
13
Sponsor / vendor opportunities
1
Mission: break the cannabis stigma
Testimony
Straight from the community.
Real stories, photos and videos from past Good Life Collective End of Summer Carnivals. The proof is in the people who keep coming back.
“Hands down the best community event Rochester has thrown in years. The energy was unreal — felt like the whole 585 showed up.”
Jasmine R.
Attendee · 2025
“As a vendor, the foot traffic was non-stop. We sold out by 6pm and walked away with a real customer base.”
Marcus T.
Local maker · Vendor
“Sponsoring Good Life put our brand directly in front of the cannabis lifestyle community we've been trying to reach. Worth every dollar.”
Danielle K.
Platinum Sponsor
Got a story, photo, or clip from a past Good Life Collective End of Summer Carnival?
We'd love to feature it. Tag @goodlifecarnival on social or send your media to lnowlin@goodlifeweed.com.
FAQ
Everything you need to know.
Beer Park parking lot — Averill and Broadway.
ContactSay hello.
Say hello.
We'd love to hear from you.
Questions, ideas, or just want to be part of the team? Reach out below or use the channels on the right.