For the crew
Memories you'll talk about all year
Good vibes, great people, and the best send-off to summer in the 585.
GOOD LIFE END OF SUMMER CARNIVAL
Carnival 3 returns 2027 · Rochester, NY
Carnival 2 Was a Huge Success
1,500+ of you packed Rochester Beer Park for an unforgettable day of cannabis lifestyle, entertainment, food, games, music, and culture. Thank you, Rochester — Carnival 3 is coming in 2027.
- When
- Carnival 2 · September 6, 2026 — a sold-out success
- Where
- Rochester Beer Park · Rochester, NY
Live music · 30+ vendors · 21+ event
Proudly partnered with
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About the event
One community. One carnival. One opportunity.
Presented by Good Life Collective — one of New York's fastest-growing cannabis lifestyle communities — the End of Summer Carnival is a 21+ celebration redefining cannabis culture through community-driven experiences.
From carnival games and food vendors to live entertainment, local makers, giveaways, and unforgettable brand activations — it's the send-off summer deserves, built on culture, connection, and community.
12K+
Collective community
1,500+
Attendees at Carnival 2
2027
Carnival 3 — coming soon
21+
Adult lifestyle event
Event highlightsEight ways the day
Eight ways the day
comes alive.
Built for the culture. Designed for the community. Engineered to be the loudest, warmest welcome of the year.
Community Vibe
Rochester's cannabis lifestyle community out in full force — 21+ all day.
Carnival Games
Classic games of skill — ring toss, dunk tank, and prize wheels.
Live Entertainment
All-day mainstage with local bands, DJs, and headlining acts.
Food Vendors
Its great food drinks sweet treats and so much more
Community Resources
Nonprofits, health screenings, and resource fairs connecting neighbors.
Giveaways
Hourly prize drops, swag bags, and grand prize raffles for attendees.
Local Businesses
Shop Rochester makers, artisans, and small business pop-ups.
Brand Activations
Immersive experiences from sponsors — interactive, sharable, fun.
Why attend
Six reasons your whole crew will be there.
For neighbors
Shop, eat, support local
Every dollar you spend keeps Rochester businesses thriving long after Labor Day.
For the culture
A mainstage that hits
Local talent and headliners trading sets from noon until the last encore.
For the foodies
Desserts, drinks & ice cream
Indulge your sweet tooth with treats, beverages, and frozen delights from local vendors.
For the fun-seekers
Win something. Win everything.
Carnival games, hourly giveaways, and a grand-prize raffle worth showing up for.
For the city
One night Rochester remembers
Food, friends, and festival energy — a love letter to summer in the 585.
That's a wrap · 21+
Get Carnival 3 UpdatesCarnival 2 was one for the books.
Over 1,500 of you came through and made it Rochester's biggest end of summer celebration. Carnival 3 is already in the works for 2027 — join the list below to be first in line when free tickets drop.
Coming 2027
Good Life Collective
Carnival 3
Bigger, louder, and even more Rochester. Free admission again — 21+ with valid ID.
- Live music & mainstage
- All carnival games
- Vendor & brand activations
- The community that made Carnival 2 a success
Sponsorship
Partner with one of NY's fastest-growing cannabis lifestyle communities.
Carnival 2 brought 1,500+ attendees to Rochester Beer Park — and Carnival 3 (2027) will be even bigger. Sponsors are vendors here: tell us about your brand and we'll build a custom partnership around your goals.
Apply to Sponsor Carnival 3Sponsor inquiry
Let's build something Rochester remembers.
Tell us a little about your brand and what you're hoping to achieve. Our partnerships team will follow up with a custom proposal.
lnowlin@goodlifeweed.com
(585) 752-0864
Vendor application
Bring your business to the heart of Rochester.
Sponsors and vendors are the same here — your package includes activation space. Makers, artisans, retail pop-ups, and lifestyle brands are welcome. Food vendors: desserts, drinks, and ice cream only (no main dishes — we have that covered). Submit your application below and our team will be in touch.
Community impact
Volunteer with us Built by Rochester. For Rochester.
The Good Life Collective End of Summer Carnival isn't just a party — it's a force multiplier for the people, businesses, and nonprofits that make this city home.
12,000+
Collective Direct community members
1,500+
Attendees at Carnival 2
2027
Carnival 3 — coming soon
1
Mission: break the cannabis stigma
Testimony
Straight from the community.
Real stories, photos and videos from past Good Life Collective End of Summer Carnivals. The proof is in the people who keep coming back.
“Hands down the best community event Rochester has thrown in years. The energy was unreal — felt like the whole 585 showed up.”
Jasmine R.
Attendee · 2025
“As a vendor, the foot traffic was non-stop. We sold out by 6pm and walked away with a real customer base.”
Marcus T.
Local maker · Vendor
“Sponsoring Good Life put our brand directly in front of the cannabis lifestyle community we've been trying to reach. Worth every dollar.”
Danielle K.
Platinum Sponsor
Got a story, photo, or clip from a past Good Life Collective End of Summer Carnival?
We'd love to feature it. Tag @goodlifecarnival on social or send your media to lnowlin@goodlifeweed.com.
2026 Photo Gallery
Find your carnival photos
Every shot from the 2026 Good Life Collective End of Summer Carnival. Tap a photo to view it big, then download the full-resolution original — no quality loss, print ready.
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FAQ
Everything you need to know.
Beer Park parking lot — Averill and Broadway.
ContactSay hello.
Say hello.
We'd love to hear from you.
Questions, ideas, or just want to be part of the team? Reach out below or use the channels on the right.